# ONEVC — brand kit for agents

Brandbook v.01, September 2026, by StudioLysch. The page for people: https://onevc.vc/brand-kit
Everything here is public. Read it whole before making anything; when this file and an instinct disagree, this file wins.

- All the files in one zip (11 MB): https://onevc.vc/onevc/brand-kit/onevc-brand-kit.zip
- This file: https://onevc.vc/brand-kit.md

## 1. The identity in one paragraph

Monochrome, carved, quiet. Four greys from Preto to Off White carry everything; there is no brand colour beyond them. Titles are set in Minerva Modern, always in capitals; small print in Neue Haas Grotesk Text. The symbol — O, V and C joined into one figure, the builder, inside an oval like a coin — is inspired by makers' marks cut into stone and struck into metal. A real photographed stone is the one texture. People appear only as real ONEVC people, in black and white, with the studio left in frame.

- Motto, as the banners set it: **BRICK BY BRICK • STEP BY STEP • ONE BY ONE**
- Line: **BUILDERS ARE THE BODY AND SOUL OF BUSINESS**
- Short name: **BUILDER SOUL**

Write the company as **ONEVC** in running text. Never retype the logo in a font — use the files below.

## 2. Colours

Base and accent. Preto, Chumbo and Off White are the ground of everything; Cinza is the accent, used selectively.

| Name | HEX | RGB | CMYK | Pantone | Type on it |
|---|---|---|---|---|---|
| Preto | `#000000` | 0 0 0 | 0 0 0 100 | Black C | Off White |
| Chumbo | `#404040` | 64 64 64 | 50 40 34 17 | Cool Gray 10 C | Off White |
| Cinza | `#949396` | 148 147 150 | 36 26 23 4 | 422 C | Preto |
| Off White | `#DBDBD7` | 219 219 215 | 14 12 11 0 | 2330 C | Preto |

Support — three cool tones for small details in presentations and interfaces, very sparingly, only when the greys cannot do it. Never as a ground for a whole slide or page. Tints are 75, 50 and 25% of the colour, mixed toward Off White.

| Name | HEX | RGB | Tints (75 · 50 · 25%) |
|---|---|---|---|
| Vinho | `#5B1234` | 91 18 52 | `#7B445D` · `#9B7686` · `#BBA9AE` |
| Oliva | `#656642` | 101 102 66 | `#828367` · `#A0A08C` · `#BEBEB2` |
| Azul | `#20345B` | 32 52 91 | `#4F5E7A` · `#7E8899` · `#ACB1B8` |

Tokens, ready to paste:

```css
:root {
  --onevc-preto: #000000; /* rgb(0, 0, 0) */
  --onevc-chumbo: #404040; /* rgb(64, 64, 64) */
  --onevc-cinza: #949396; /* rgb(148, 147, 150) */
  --onevc-off-white: #DBDBD7; /* rgb(219, 219, 215) */
  --onevc-vinho: #5B1234; /* support, sparingly */
  --onevc-oliva: #656642; /* support, sparingly */
  --onevc-azul: #20345B; /* support, sparingly */
}
```

## 3. Typography

- **Minerva Modern** (principal, by T-26) — Regular for running text, Bold for emphasis. Titles always in capitals. [Adobe Fonts](https://fonts.adobe.com/fonts/minerva-modern)
- **Neue Haas Grotesk Text** (support, by Max Miedinger) — Regular for running text, Bold for emphasis. Captions, labels, interfaces and fine print. [Adobe Fonts](https://fonts.adobe.com/fonts/neue-haas-grotesk)

- Titles: Minerva Modern, ALL CAPS, regular weight, tight leading (0.95–1.05), tracking about −0.02em.
- Running text: Minerva Modern regular, sentence case, leading about 1.4.
- Captions and labels: Neue Haas Grotesk Text, ALL CAPS, small (11–14 px), tracking +0.1em, often at 55–60% opacity.
- Both families need an Adobe Fonts licence. Without one, fall back to a classical serif with flared serifs (Cormorant Garamond is the site's stand-in) and Inter or Helvetica Neue; never a decorative face.

```css
--font-display: "minerva-modern", "Cormorant Garamond", "Times New Roman", serif;
--font-sans: "neue-haas-grotesk-text", "Inter", "Helvetica Neue", system-ui, sans-serif;
```

## 4. Logo

Two polarities, two shapes. Every file has a transparent background.

- **Positive** (black logo) on Off White and Cinza. **Negative** (Off White logo) on Chumbo and Preto. Nothing else.
- **Horizontal** for headers, e-mail signatures, deck footers, banners. **Vertical** for narrow spaces, covers, seals.
- Which format: on a screen, **SVG** where accepted, **PNG** elsewhere. At a printer, **PDF/EPS in CMYK**. **Pantone** only when the printer asks for a spot colour.

- **Horizontal · Positive** — use on Off White and Cinza.
  - Screen: [SVG](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive.svg) · [PNG 500](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive-500.png) · [1000](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive-1000.png) · [2000](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive-2000.png)
  - Print · CMYK: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive-cmyk.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive-cmyk.eps)
  - Print · Pantone: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive-pantone.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-positive-pantone.eps)
- **Horizontal · Negative** — use on Chumbo and Preto.
  - Screen: [SVG](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative.svg) · [PNG 500](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative-500.png) · [1000](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative-1000.png) · [2000](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative-2000.png)
  - Print · CMYK: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative-cmyk.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative-cmyk.eps)
  - Print · Pantone: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative-pantone.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-horizontal-negative-pantone.eps)
- **Vertical · Positive** — use on Off White and Cinza.
  - Screen: [SVG](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive.svg) · [PNG 500](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive-500.png) · [1000](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive-1000.png) · [2000](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive-2000.png)
  - Print · CMYK: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive-cmyk.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive-cmyk.eps)
  - Print · Pantone: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive-pantone.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-positive-pantone.eps)
- **Vertical · Negative** — use on Chumbo and Preto.
  - Screen: [SVG](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative.svg) · [PNG 500](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative-500.png) · [1000](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative-1000.png) · [2000](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative-2000.png)
  - Print · CMYK: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative-cmyk.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative-cmyk.eps)
  - Print · Pantone: [PDF](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative-pantone.pdf) · [EPS](https://onevc.vc/onevc/brand-kit/logo/onevc-vertical-negative-pantone.eps)

## 5. Symbol, wordmark and icons

- **Symbol · Black** — On light grounds, and for favicons and the smallest sizes. [SVG](https://onevc.vc/onevc/brand-kit/symbol/onevc-symbol-black.svg) · [PNG 1000](https://onevc.vc/onevc/brand-kit/symbol/onevc-symbol-black-1000.png) · [2000](https://onevc.vc/onevc/brand-kit/symbol/onevc-symbol-black-2000.png)
- **Symbol · Off White** — On Chumbo, Preto and photographs. [SVG](https://onevc.vc/onevc/brand-kit/symbol/onevc-symbol-offwhite.svg) · [PNG 1000](https://onevc.vc/onevc/brand-kit/symbol/onevc-symbol-offwhite-1000.png) · [2000](https://onevc.vc/onevc/brand-kit/symbol/onevc-symbol-offwhite-2000.png)
- **Avatar** — Profile pictures and app icons: Off White on Preto, 1024 px. [PNG 1024](https://onevc.vc/onevc/brand-kit/symbol/onevc-avatar.png)
- **Wordmark · Black** — The wordmark without the symbol, for pieces that use the two apart. [SVG](https://onevc.vc/onevc/brand-kit/symbol/onevc-wordmark-black.svg) · [PNG 2000](https://onevc.vc/onevc/brand-kit/symbol/onevc-wordmark-black-2000.png)
- **Wordmark · Off White** — The same, for Chumbo, Preto and photographs. [SVG](https://onevc.vc/onevc/brand-kit/symbol/onevc-wordmark-offwhite.svg) · [PNG 2000](https://onevc.vc/onevc/brand-kit/symbol/onevc-wordmark-offwhite-2000.png)
- **Favicon** — The black symbol alone, square and transparent, 512 px. [PNG 512](https://onevc.vc/onevc/brand-kit/symbol/onevc-favicon.png)

- App icons and profile pictures: the Off White symbol on Preto (the avatar file above). Favicons and the smallest sizes: the black symbol alone.
- In quieter, more conceptual pieces the symbol and the wordmark may stand apart, or the symbol alone. Scaled independently, one may be up to 4× the other — no more.

## 6. Stones

A real stone, photographed: permanence, transformation, making. Its texture is the only texture in the identity, and an inscription cut into it is a signature.

- **Upright** — transparent PNG, 2000 px: [download](https://onevc.vc/onevc/brand-kit/stones/onevc-stone-upright.png) · preview https://onevc.vc/onevc/brand-kit/view/stone-upright.webp
- **Shard** — transparent PNG, 2000 px: [download](https://onevc.vc/onevc/brand-kit/stones/onevc-stone-shard.png) · preview https://onevc.vc/onevc/brand-kit/view/stone-shard.webp
- **Inscribed** — transparent PNG, 2000 px: [download](https://onevc.vc/onevc/brand-kit/stones/onevc-stone-brick-by-brick.png) · preview https://onevc.vc/onevc/brand-kit/view/stone-brick-by-brick.webp

- Plain: on its own, as ornament or as a field of texture. Never coloured, never flattened, never redrawn.
- Inscribed: words cut into the face in Minerva Modern capitals, centred; the stone carries the line rather than sitting behind it.
- In a layout: like a carved inscription — a block of capitals in one solid colour, perhaps over a photograph, with small caption lines in the margins as a frame.

## 7. Photography — Builder Backstage

- Black and white, always, with a contrast that holds tension and stays inside the palette.
- Real people only: the builders and the people of ONEVC. Never models, never stock.
- The equipment stays in frame: seamless paper, light stands, cables, the light itself.
- White, diffuse light, as from a window on a clear day. Standing, or seated on a plain stool, looking at the camera.
- Real skin, relaxed pose, nothing retouched to plastic.

- **The team** — Black and white, 4:5 — and the colour original. [B&W JPG](https://onevc.vc/onevc/brand-kit/photos/onevc-team-bw.jpg) · [Colour JPG](https://onevc.vc/onevc/brand-kit/photos/onevc-team-colour.jpg)
- **Background I** — For calls and desktops, 3200 × 1800. [JPG · 0.3 MB](https://onevc.vc/onevc/brand-kit/backgrounds/onevc-background-1.jpg)
- **Background II** — For calls and desktops, 3200 × 1800. [JPG · 0.3 MB](https://onevc.vc/onevc/brand-kit/backgrounds/onevc-background-2.jpg)

## 8. Rules

Do:
- Use the files; never retype, redraw or recolour the logo.
- Keep the logo at least **30 px tall** — the lockup and the symbol alike.
- Keep the page monochrome: Preto, Chumbo, Cinza, Off White.
- Leave space. The identity reads as engraved, not printed loudly.

Don't:
- Put the logo in Chumbo or Cinza.
- Put the logo on a ground without contrast (a busy photo, the stone texture).
- Set the logo in two colours (black symbol with an Off White wordmark, or the reverse).
- Use colour photography in brand pieces (the colour team original is only for press that asks for colour), people who are not ONEVC, or a support colour as a main colour.
- Add gradients, drop shadows, glows, outlines, 3D or emoji to the mark.

## 9. Layout patterns

How the site and the brandbook compose a page, to reuse:

- **Grounds:** full-bleed Preto or Off White, alternating between sections; Chumbo for a quieter panel. One ground per section, never a pattern.
- **Hierarchy:** a small caption (index or label) → a large Minerva title in capitals → one paragraph of running text. Nothing in between.
- **Grid:** 12 columns, 24 px gutters, 32 px margins on desktop (16 px on phones). Captions in the first two columns, titles from the third.
- **Rules:** 1 px hairlines in the text colour at about 16% opacity separate blocks; no boxes, no cards with shadows.
- **Corners:** square. A small radius only where the object is real (an app icon, a phone screen).
- **Motion:** slow, decelerating fades and rises (about 1 s, ease-out); nothing bounces.
- **Inscription frame:** on posters and covers, short caption lines can run along the margins — top, sides, foot — around a centred block of capitals and the symbol.

## 10. Credits

Identity, brandbook and site by **StudioLysch®** — https://lysch.co/